When people ask what I do for a living, I first tell them I am an SEO – to which I am responded to by a rather blank face, waiting for me to further explain. I could tell them that I optimise client websites in order for search engine crawlers to find them, and place them higher in the SERP’s for organic search queries, but that probably wouldn’t help a fat lot.
So, I basically tell them I make websites for clients – from this, people automatically assume I am a graphic designer and can make impressive websites. No. My graphic design skills are far from great – in fact, anyone that installs WordPress onto their website and uploads a readily made WordPress theme can make a reasonably good looking website.
However, what makes a website look GREAT is the ability to use various forms of design language, the most common and probably the easiest to learn being CSS (Cascading Style Sheet).
The basics of CSS is fairly easy to understand, and most of the time you can copy / paste another websites CSS code for any particular piece of styling you like (CSS3 Generator automatically generates codes for you to copy).
People don’t understand that to be good at something, including CSS, you need to practice it. There are several fantastic websites available for you to learn CSS – I personally like W3 Schools because it is completely free and covers a vast range of CSS skills.
If you are using WordPress and want to try CSS, download the My Custom CSS plugin which lets you add your own code easily and uses a handy syntax highlighter.